Digital Marketing & SEO
Digital marketing is the promotion of businesses and brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
SEO, or Search Engine Optimisation, is an important part of digital marketing. SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid or organic traffic rather than direct traffic or paid traffic (PPC).
The SEO keywords are the keywords and phrases in your web content that make it possible for people to find your website via search engines. A website that is well optimised for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your website.
We create content-driven and SEO friendly websites that will lead to high page rankings in search engine results.
With our knowledge of SEO and digital marketing, we can help you keep ahead of the competition.
Case Study: Teqno recently completed a website audit for one of our clients to find ways of increasing traffic with higher page rankings. Out of 50 keywords, we were able achieve the first page on Google for 39 of those keywords in just a few weeks. 27 keywords were in the top 5 of organic serach results.
At Teqno, we use a range of SEO tools to make sure that your website or app will attract more traffic and boost your rankings.
We also use Google Analytics, Search Console and Google Business to help analyse and boost your business.